When it comes to marketing, business owners know that their success depends on how well it is executed. Its vitality makes the difference between good and bad business and whether it will be received on the market or not. Due to that, more and more attention has been paid to marketing since the mid-20th century and its entrance into the popular culture and Hollywood is just a small sign of how important it is – even the popularity of films like What Women Want and shows like Mad Men prove this. Among numerous ways to advertise and get your business into the world, there is a handful that has been present ever since the beginning of marketing, and some new ones that go hand-in-hand with modern technological tendencies.
Clash of the Titans
Today we have two major groups of marketing. We still have classic marketing: flyers, billboards, business cards, TV commercials etc. And more than ever, today we have e-marketing, which besides video commercials (like for TV) on Youtube, Facebook and Google ads, and of course SEO.
More and more content is moving from different kinds of mediums to internet (including TV shows, movies, books, news, …) because people are constantly online and it’s only natural to migrate in that direction. Now the question imposes on itself. Will classic marketing be able to withstand the impact of it’s ever growing digital counterpart.
One of the main disadvantages of classic marketing solutions is that e-ads can be personalized, and in fact they almost always are. Google, Facebook, Microsoft and others, are constantly gathering and processing your user data, depending on a device that you use, and based on that data they place certain ads on your display. On the other hand to do something like that with classic methods would take insane amounts of time and money.
Though we are making a transition to digital, people still love tangible things, I can say for myself that I like when someone gives me a business card more than putting his contact details in my phone. And the sure thing is that business owners from smaller environments still use classic ways of advertising more than digital ones, because the number of people they target are less and they are all from It’s vicinity. Now of course there are even exceptions even on a larger scale. Recently AMD (Advanced Micro Devices) leased a giant screen on Times Square in NYC for mere 2 mil. Dollars, announcing It’s newest iteration of graphics cards.
Recently some companies that specialize in classic marketing solutions have started to make transition, and practice both types of advertisement. For example a printing services company from Melbourne is one of those that combine physical product promotion with it’s other (on-line services).
Either way in order for your business’s success, good marketing solutions ought to give back much more than invested. And the final answer on the question at hand is NO! It will not die out, at least not as soon as you might think so. Currently these two types of marketing coexist, with each one having it’s advantages and drawbacks. The best thing to do for your business is to assess your consumers/audience/clients and based on demographical data combine two marketing types in proper ratio so you can reach as much people as possible.