When people first think about going green, they usually start off by making a few lifestyle modifications like walking instead of driving, recycling, and buying organic products. But, recently, there has been an increase of people that want to do more than just separate glass and aluminum from their regular trash bin. People all around the world are making a conscious effort to save the planet from the worsening problems caused by climate change, ozone layer depletion, water and air pollution, and global warming.
The abusive nature of over-consuming natural resources is endangering our planet and is the main culprit of global warming. To overturn this situation, we need to adjust our daily lives and create a higher level of awareness that will lead to changed daily behavior. Turning the water off while you’re brushing your teeth is a perfect example of how one small change can make a huge difference.
In the long run, going green can increase your home’s value, lower your water and electricity costs, improve your health and productivity, help preserve the ecosystem, and help produce a better world for you and your loved ones.
From reducing carbon emissions to manufacturing eco-friendly products, people are coming up with more creative ideas to positively impact the planet while also promoting a better quality of life for present and future generations. To understand why environmentally oriented startups are ranking financially better, you have to comprehend why it is so important to ‘go green’.
Why Is It Important to ‘Go Green’?
Going green reduces our carbon footprint and protects our planet from the harmful effects from the secretion of greenhouse gases. To eliminate the negative effects of greenhouse gas emissions, green living has been a huge factor in changing consumer focus from non-renewable energy sources to renewable alternatives.
Major environmental concerns are gaining a lot of attention and have generated more awareness of the importance of taking care of our environment. Companies that are capitalizing on renewable energy sources by offering inventive solutions to help solve our world’s greatest environmental problems are smarter, and becoming financially more valuable, than companies that don’t make a huge effort to lessen their carbon footprint.
Companies with social entrepreneurs bring us sustainable technology like windmills, highly-effective solar panels, hybrid and electric cars, and appliances that lower emissions of greenhouse gases are on the right path to reaping the benefits of actively creating eco-friendly products that people want to buy and be a part of.
There’s Big Business in Making the World a Better Place
Companies ranging from selling biodegradable materials to offering rubbish removal services are not the only ones looking to make a change. Major corporations want a piece of the action as well. Huge corporation giants like Nike are participating in becoming more eco-friendly by tracking and measuring their company’s impact on global warming, setting goals for the reduction of energy use, and providing easy-to-access information of their efforts to address these environmental issues.
But, at the end of the day, it’s all about how these companies can profit from positively impacting the environment. Because people are becoming more aware of their surroundings, socially responsible investors and green investors are on the hunt for companies that protect and operate in more environmentally friendly ways. As a consumer in the green movement, people are looking for sustainable products and feel better when they buy products from companies that are making a positive impact on the planet.
Companies go green to reduce environmental harm or to gain consumer support. Either way, it’s a win-win scenario for investors and consumers. But, green startup companies are quickly rising and dominating this by building their whole business around creating a greener world.
For example, startup companies that sell organic ingredients, secondhand furniture, sustainable building materials, trash compacting, eco-friendly retail, ingredient analysis apps, reusable food storage, and similar products are becoming increasingly successful with consumers and investors helping to support them so they can continue to succeed in producing a healthier world.
Gaining support from venture capitalists, socially responsible investors, green investors, and popular crowdfunding platforms, green startup companies like Impossible Foods Inc. are showing the industry that you can be passionate and profitable while also protecting the environment. Collecting $183 million dollars from investors like Bill Gates, Horizon Ventures, and Google Ventures, Impossible Foods Inc., a company that offers sustainable vegetarian produce, is just one of the successful startup companies that are financially ranking better than non-environmentally friendly businesses.
With consumers and sponsors becoming progressively more conscious about climate change, global warming, and renewable energy sources, green startup companies are showing the world that they are efficient, eco-friendly, and profitable. Ranking financially higher than companies that aren’t environmentally-aware, green startups are on the rise and only going to get more successful from here.