In the world of professionals, the requirement of a good online presence is becoming more and more important, and therefore restricting those who have little or no online presence when it comes to presenting themselves in the digital age we are living in. Every single one of us – whether for personal or professional reasons – now has the ability to create our own online profile which represents us to an online global market, making what we do put online extremely important due to its potential to affect our future prospects online.
So what are you waiting for? Start creating or further developing your online presence now, and by following these guidelines, which I’ve labeled as RCP, – represent, connect, persist – you should be on the right path to perfecting your online profile.
Starting at the bottom, as an individual – whether that be personal or professional – you need to decide how you want yourself to appear to others online. This would be an incentive to create a website, especially if you’re marketing a business, and choose a design that reflects the business well.
It is also worth thinking about the tone in which you write in on your website. How do you want to approach the customer and/or reader? Would you like a relaxed tone, or a serious and informative tone? Whichever tone you do use, the use of certain vocabulary is important in creating the correct feel on your website, in order to attract the audience which you want to attract.
Another factor to consider is branding. Relating closely to the design of your website, branding such as a logo and name of your website is essential in ensuring you are different from other companies offering similar services. By thinking of a unique name, you are bound to stick in the back of your audience’s minds, along with an eye-catching and relevant logo.
There are so many forms of social media available for free, which can be used as ways of marketing either yourself or a business. The possession of accounts on social media platforms is essential in order to keep in touch with those who are important to the livelihood of your business ventures e.g. customers, clients and critics.
Through the use of social media marketing, certain audiences which interest you and your business can be targeted through their previous interests, which saves you both time and money by only advertising to those who are likely to be interested in what you have to offer.
When connecting with your online audience, ensure that the tone you use is the same as the tone previously discussed when representing yourself to build a trustworthy foundation with the audience through consistency.
When considering a personal online profile, social media platforms such as Facebook, Twitter and LinkedIn are still worth using to show that your knowledge of advanced technology and online services is up to scratch, so if you’re ever scouted, your online presence can speak up for you.
Possibly the most important step in perfecting your online presence, persistence is key. Starting to develop online profiles and social media accounts may seem new and fun at first, but keeping up the maintenance of all of these profiles takes a lot of time and effort. Therefore, persisting with the work you are doing is important to ensure that your online presence is up to date.
Lacking in posts on social media or updates to your website will cause the regular audience to lose interest as they aren’t experiencing anything new when looking at your online profile. Some companies offer services that give them control of your social media accounts, which is definitely a worthy investment if you feel you may not have the time to continue maintaining your online presence for the long term.