No matter what kind of business you do, you simply have to invest in building your brand. There are tons of companies out there that offer quality products or services, but they just can’t stand out from the crowd because they keep failing to develop a strong brand. It doesn’t matter if you’ve just started out or you’ve been in doing business for years, you simply have to think about enhancing your brand. And in order to make things easier for you, we came up with a list of five branding strategies that have proven to be effective in 2017.
Turning employees into ambassadors
One of the best ways to make sure people talk about your brand is to have your employees start spreading the word about it. This means you should turn all of your staff members into brand ambassadors, who will promote your brand to the people they know. They can also give people your business cards during events and meetings they attend. Having a couple of brand ambassadors will help you cement relationships and make good news about your brand circulate.
Using videos to build a strong brand
In 2017, making a promotional video is easier than ever. Not only are there plenty of tools you can use to make videos about your brand, but there are companies specialized in this field. This means that you can have professionals make you a video that is guaranteed to have a positive effect on how your brand is perceived. The best thing about this is that videos are no longer a tool only large companies can afford. So, even if you’re running a small business, you should be able to make a video you’ll put on your homepage and use it to introduce people to your brand. There are 4 types of videos you should definitely include in your marketing efforts. The first one is the ex plainer, to introduce your brand to the world, this one is the one you put on your homepage. Then you will need an interviewer, so a video with some interview, preferably with your clients phrasing the brands, this adds credibility to your business. The last two are about humanizing your brand and making it more interesting for your audience, so opt for the animated one depicting important aspects of your work process and don’t forget to include the brand mascot. The final one being a culture video which shows the viewer of your video what your business stands for, what you can offer to your clients, how you do it and what makes you different from your competitors.
Connecting with your customers
Long gone are the days when we used social media for hard selling. This can only get you labelled as a “spammer” and make your customers lose interest in what you have to offer. Instead, what you should do is use platforms such as Facebook and Instagram, to tell your customers your story and interact with them. This will not only help you get closer to your customers, but it will also humanize your brand, which is exactly what you should be aiming at. There are many engaging ways to tell your brand’s story, you can write a short version in a post and share it with your Facebook audience. Another option is to tell it through pictures, from start to finish, the whole process of creating and developing your brand. People love a good origin story.
Giving away promotional material
You’d think that in today’s age of technology, there’d be no more need to invest in promotional material. Still, studies have shown that promotional materials, such as pens and t-shirts, are still one of the best ways to build a strong brand and have people remember it. It’s also important to mention that there are constantly more and more possibilities when it comes to designing promotional material. For example, you can now make USB flash drives with your logo or have personalised diaries made for your customers.
Using data to personalize customer experience
Another great thing about technology today is that it helps us collect data that can be of great importance when running a business. Today, you can have your customers review your business from the comfort of their home and send it to you. You can then analyse these reviews and make any necessary changes to your brand. This will help you improve and get closer to your customers. And if you follow their advice, chances are you’ll be able to turn them into loyal followers of your brand.
By following strategies that have proven to be effective in the last couple of months, you should be able to help our brand grow. Just make sure you always keep one eye open for some new things you can do in order to build a stronger brand and star differentiating from all the other businesses in your industry.