We see designers all over the place, haute couture and everything. But, when it comes to small business and fashion brands, many people ask themselves how do they start their brands. Sure, it is easy for Prada to be what it is now that they have so many years of experience, but we are more interested in the first steps. Luckily, you have come to the right place. In the following few paragraphs we will explain how you can launch your fashion brand.
Make a research
If you already have the idea about the products and the designs you want to launch, but are not entirely sure how to put them on the market, you will have to start learning as soon as possible. Learn everything about the fashion industry, its history, how it developed, go to a library and literally look for fashion books and encyclopaedias, search the web, talk to an art student for advice, and never stop looking for more information. There are a lot of articles with tips for starting manufacturers about getting the right licence and design copyrights that you will benefit from, so do your research and leave no stone unturned. And see what the market needs – it would be insane if you started up an unnecessary brand which nobody would buy in the first place.
Sure, everybody thinks that they have something new at their hands. But this may not be the case always. The world is huge and we are usually not aware of other people, of their dreams, aspirations and ideas, and as it turns out – there are many people who came to the same idea long before we did. This is why you should accept defeat even when you feel you are in the right place – you simply cannot copy someone or steal someone else’s idea. But, once you have that unique product at your hands that nobody else has, you’ll know it. And feel very right about it. That is the time when you should launch it.
Secure your funds
Maybe the most important thing on your list are your startup funds. In order to secure them, you will find different ways of saving. Make sure you get your pricing right, because if you go into it thinking that you will attract and keep customers with the thought that cheaper is always better – you would be surprised with the harsh reality. If you set your prices too low, you will end up losing money, and your initial investment will not pay off. This is why it is of utmost importance to set your pricing right and give value to your products.
Find a manufacturer
Having a great team is the heart of any business, which is why you have to find a good manufacturer. And it need not be a factory at all, it can be someone you trust will do the job right, such as your aunt who knits or sews great. Many people do not know that this is exactly how Hello Molly, online fashion brand, came to be – two visionaries found themselves in a living room and the magic started. Or, if you find a good partner in some local manufacturer, it is also a great basis to start the business. Present your business plan to them and see if your growth strategy is the same as theirs, and there you have it! Success at the palm of your hand.
And finally, if you have anything else to add to our list, please feel free to comment because we would like to hear any word of advice from your own personal experience.