Since the whole business world is becoming a global playing field, what can you do to improve your organization? One of the first measures you can take is to open an online store, since the vast number of your potential customers will not be able to reach your products, no matter how well you are present throughout the world. Bear in mind that online stores carry with them a certain amount of problems, with the proper shipping being one of them. Keeping your product completely safe and the package more appealing will make your customer happy, so we will give you few advices of how to handle this issue the right way.
Choosing the Right Package
Smaller products: Shipping something that is neither too big nor too fragile should mean that you should reduce the costs to minimum and that’s where the bubble mailers should come in handy. They can be amazingly durable and they provide cost-effective and reasonably safe shipping for the whole range of products. This makes them an extremely popular solution in online stores. Keep in mind though, that they are not very suitable for stacking so avoid using them on fragile products.
Cardboard packages: A very simple and obvious solution is to use the good old cardboard packaging. Corrugated cardboard usually consists of several pieces of cardboard placed on top of each other to cushion some fragile items, such as glass pieces, laptops or sensitive pieces of furniture. Also, cardboard is usually made from recycled materials and can be very inexpensive if purchased wholesale, so you can lower the shipping costs and make your product’s price even more affordable. This way of packaging is very flexible since the cardboard can be sealed in various ways.
Packaging for more demanding products: If your product demands more sturdy package, with firm internal structure, you might even consider steel cages. These robust storage units are usually made in rigid or collapsible form and also in various shapes and sizes so you should easily find the one that suits your needs. Very durable and also stackable, because they do not bend under pressure, providing perfect protection for your product, steel cages can be also easily dismantled for space saving and transport efficiency.
Branding Your Package
Sending your product on a long journey can be and should be used to further strengthen your brand. This can be achieved through ordering a packaging with your logo printed on, or simpler and more financially sustainable, by obtaining stickers with your company’s logo. Aside from decorative function this little trick will help you to raise overall awareness of your brand.
Making It Look Even More Professional
Final step is to make labels and buy postage. Since you are trying to look professional as much as possible, instead of handwriting, you should opt for printing the labels. Creating a template is not that much of a task, and once you get the hang of this you will lose no-time in preparations. If you are using services like PayPal, you can print shipping labels directly from them.
Once the work is done, all you have to do is to send the package according to delivery method your customer chooses. This is in theory a place where your input stops, but offering a free shipment whenever possible and trying to meet the deadlines will help you to further strengthen customer’s loyalty. Your store is now ready to go.