It is not an easy task running a home business. With today’s interconnected world, everyone has access to the biggest players and companies and it can be difficult for the small guy (or lady) to find a place for himself or herself on the market.
Luckily, this interconnectedness also allows this small home business owner to make themselves present online without spending too much. This allows the owner of the home business to penetrate new markets and find new clients/customers much more easily than ever before.
The first step in making this happen is getting the perfect website that will attractively represent your home business and let people know what you are all about. Most people will need to go to a web design agency or at least a freelance professional for this and it is important that you know what you should be looking for.
It needs to represent your business
Your business probably already has some sort of a “feel” to it, a philosophy that you live by and that your clients or customers have learned to expect from you. This may have contributed to your business also having some sort of a visual identity (a color theme, a logo, fonts that you use). When you approach someone to design your website, you should make sure that they are aware of all of this and that they deliver a website that will be in tune with everything about your business.
For example, if your home business is green and you care about the environment, you will not be looking for a website that would be perfect for British Petroleum or the Empire from Star Wars. You will want your website to reflect what you and your business are about.
It needs to be mobile-friendly
The ratio of desktop computer internet users vs mobile internet users has been shifting towards the mobile users for quite some time now and already more people go online using their mobile devices than their desktop computers. This is more than just a fad and it is perfectly possible that the day will come (very soon, what’s more) when mobile internet users will make up more than 75% of the total number of your visitors. Because of this, you need to have a mobile-friendly website now.
It needs to be easy to use
Many business owners think that their website needs to have every single feature that they ever saw on other websites out there. This is simply not true. Moreover, most experts will always advise you to go as simple as you can with your website. People who come for a piece of information on your business or who wish to ask you something do not need an ocean of videos, drop down or cascading menus and other fluff that just wastes their time. In short, if you want the visitors to like your website and their experience visiting it, make it simple and easy to use.
It needs to be fast
According to web design experts from Infinity Technologies, one of the most important features of every commercial website of any kind is its speed. Namely, the visitors to your website will want their experience to be as fast and as breezy as possible. There have been numerous studies done on how many people leave a website the longer it takes to load. This is why you should always insist that your website is a fast-loading one.