Starting a business is the same as merely getting on the tracks of this huge economic roller-coaster, where the ride is going to test your nerves, skills and wits to the limit. You may have laid down the basics, but the next step is to find ways to flourish, to gain new loyal customers, to increase profits and to take advantage of every opportunity. However, such sensible ambitions are not easy in practice, but learning how and when to outsource (contracting out your business process to another party) can make a difference between success and failure.
When to outsource
Tasks that require routine and repetition
For a small- to medium-sized business, tasks that involve production, support services and assembly lines are not the ones that require specialized knowledge. That is why you can easily pass along simple instructions to other companies which will include more heads to monitor and worry about the productivity of your company. The more hands on deck for such tasks, the better.
Your company doesn’t necessarily have to deal with scheduling, making appointments, setting up conferences and other similar functions directly. Focus should be put on core competency, so by hiring people to do all that administrative work, at least temporarily, will surely enable you and your employees to do your business more freely.
When the brand is established
If you accomplish establishing a strong, recognized logo, designs, slogans and colours, than you can pass the marketing operations to someone else. Of course, the people you contract have to be reliable and able to “carry on the tradition”, so when you outsource this task with adequate instructions, your burdens will definitely be lessened. Also, focus on handing over the social media duties to capable marketing support, because tweeting and posting unique content online can get you further than you bargained for.
Outsourcing services that take good care of your employees can immensely help you, especially if your company doesn’t have the bandwidth to offer such benefits independently. Things like medical/dental benefits, assistance programs, network of external services, wellness, gym discounts and savings plans will directly help suit the needs of your staff and resolve their issues and concerns. Make arrangements with another specialized company to serve your employees for the better and you will have fewer things to manage and worry about.
Regulating the staff
You can always let a recruitment agency like RSP Recruitment help you get the qualified people needed for performing your tasks. Just send the profile and credentials needed for the job and monitor the level of productivity of the new recruits as they assimilate. On the other hand, you can also hire professionals to let some extra employees go and help you downsize your business so that it works at optimum capacity, but this should be done in a humanized, explanatory manner. It can be tough, though, since sometimes it is not always wise to let someone else do it, so think this one through before you act.
When not to outsource
Whatever can be considered your core competency
Your core competency is the definition of your quality. It is the secret ingredient in your recipe. For instance, if you own a successful catering company, than the process for food preparation should be left entirely up to you and you only. Also, a business that produces tech gadgets and tools should definitely want to keep the main aspects of tech development all to itself. Remember, it is all about keeping your ace cards hidden.
Tasks with political, ethical or legal risks
Simply keep some things to yourself, confidential things should be locked away tight. Should it leave your jurisdiction, then you won’t be able to control the consequences. That is why it is smart not to hand out tasks that involves legal regulations, projects which might draw political turmoil and jobs which extremely influential clients have entrusted you with.
You yourself know best what standards you have set and what it takes to maintain them. Logically, those mechanisms and methods that keep everything in check are not something that you should give away so comfortably. Bear in mind that it is quite challenging for outsourced services to ensure a consistent and uniformed quality of good and services, so watch out not to lower the bar you’ve set so high alone.
It is clearly vital to learn how and when to outsource, because it can either make you, or break you. These guidelines may put some things in perspective, however theory can differ from the practice. That is why the smartest move is to test what suits your needs and budget best first; and once you get the hang of things, you will realize that it is no wonder why so many small companies blossomed for a short amount of time simply by properly implementing this business concept.