Unless you spend some time and effort on promoting your business, it will never have the chance to become successful and strong. However, it does not have to mean that you will have to spend large amounts of money to succeed, rather, it only opens up new options to use and to think how you can advertise your business more on a local level.
Keep it simple but effective
Most often the simpler the idea to help your business, the better it will be. For years now, one of the most effective way to spread the word about your business was to use a business card. However, nowadays, it is not only enough to hand them out, but, you will have to look into what the overall design is. Though, going for a bold and unique design is not always the best idea, as it can confuse your customers in the end.
Make the local workforce feel important
If you manage to include the local employees to become part of your VIP system, you will create a chain of people who will appreciate your business, and help promote it. Not only that, but you will have a steady influx of customers. Having said that, by offering them more discounts and deals, you might think that it will not be great for your business, but, on the contrary, it will help your business grow and become more successful.
Create a reward program
Make existing customers a source of advertising by offering them a kind of reward for their loyalty, and for referring someone. Giving them a present or even a discount will show that you care about them, and that they have benefits for being loyal. Though, you should define clear rules, so that people do not take advantage of it, and that your business does not have to suffer in the long run. Bear in mind, that this way, you will be able to target outside your set customers.
Hold contests for people to partake
Whether you hold a contest online, or if you do it offline, you will need to make sure that the local populace has priority. Local customers will feel more involved and they will want to compete, even if the prize is nothing special. However, make the contests interesting and able to involve as many people as possible. Though, you should not do it very often, as it will lose its meaning, and people will start avoiding it all together.
Connect locally with social networks
Your fellow citizens should be on the top list of any social networking site, so that you can not only promote your business more, but that you can also show that you care. Furthermore, people will start noticing your business more, and it will help spread the word amongst themselves as well. Furthermore, in order to avoid spamming too much, and to make sure that you are not posting content that is too boring, you will have to be a savvy social networker. Following social trends will not hurt either, as you will be up-to-date with current events.
Attract locally with simple décor
Many people like to window shop, and in order to attract more customers to come and spend their money with your business, you will have to think about setting up point of sale displays which will have a magnetic effect. Keep in mind that you should change it frequently, so that you can show your customers if something new is in, or if you want to steer their attention to something. Cheap promotion is often overlooked, but if your window displays are arranged with style, you can attract a lot more customers.
Use e-mails carefully
Have people sign up for monthly newsletters, so that they can be able to follow your business, and what your next step is going to be. However, you have to make sure that you do not flood them with e-mails as it can be very intrusive, and nobody likes spam. On the other hand, it will be a good way to establish and to maintain relationships with customers. Remember though, you should be careful how you approach each customers, because not one is the same, and you might unintentionally offend someone.
Budgeting your marketing campaigns does not have to mean that you will necessarily have to cut back and to use less means to make your business successful. You will only require a different approach and a more open mind, so that you can really use your available resources more creatively. Attracting your local populace is important, as they will carry on the word, and they will be the backbone of your business. And, if you want to grow, you have to start small and develop smart.