Some business people believe that the effects promotional products have on customers have waned over the last couple of years, mainly due to the fast-paced development of the Internet-based business deals. However, this is a misconception, since small businesses across the globe use giveaways as the most efficient way of spreading the word about their entrepreneurial efforts. What has changed is the nature of those products. Nowadays, they need to be practical and useful items, like the ones explained in the rest of the text.
No matter how digital a business has gone, every office still needs a wide range of practical items for taking important notes. Therefore, if you want your giveaways to be used with joy, you need to choose them wisely. For instance, adding a roller ball pen to your list of free promotional products is a smart move. It definitively leaves an impression of good taste and sophistication. In addition, if such a pen is refillable, you will add to the environment preservation, too. Here you can read more about the advantages of roller pens for business use.
It would be silly to give away pens as promotional items and not pair them with notebooks and notepads. While a growing number of people use their gadgets for taking notes, there are still many entrepreneurs who like jotting down their thoughts and business ideas. Alternatively, binders are also welcome by businesspeople of all ages and classes. Such a present may inspire them to organize their thoughts and ideas in a more original way.
Freebies for Sports Activities
Knowing how beneficial physical exercise is for our mind and body, it’s no wonder that, today, people spend a lot of time working out and improving their physical appearance. This is exactly why any form of sports equipment can be a great opportunity for business promotion. For instance, given the fact that every workout hobbyist needs to carry a bottle of water all the time, bequeathing them a quality thermos is an amazing idea. Also, other handy sports items, such as sweat bands or caps, are all great freebies for your business partners and customers.
Having to deal with coins is a real pain in the neck, especially if you don’t have a proper wallet for them. However, this would completely change if your business partner gave you a leather keychain wallet as a token of their loyalty. Moreover, adding your business logo or any other recognizable feature to such an exquisite giveaway, like your trademark colors, will both spread the word about your business and serve as a great present for your clients.
Special Clothing Items
Needless to say, the quality and the number of your promotional products will mostly depend on your financial situation. However, regardless of the budget, you should always have a set of special clothing items at your disposal, especially for important business associates. For instance, if you offer them well-designed quality branded tee-shirts, they will recognize both your commitment and the willingness to collaborate in the future. On the other hand, you should also keep a certain number of ordinary promotional clothing items in your warehouse. For example, simple nylon raincoats and chic umbrellas are a great choice for business promotion during the rainy season.
Time is the essence of every business. The way you organize it and the way you use it to increase your productivity will affect your final output. This is why different time-telling products are extremely practical as promotional items. For instance, a desk calendar will contribute to better time management. On the other side, your VIP clients should be provided with more valuable time-related items, such as engraved business watches.
Items with Local Emblems
Large multinational corporations could be from any part of the world and their function would still be the same. Consequentially, as such conglomerates have already established their brand, corporate image and reputation, their logos are globally recognized. On the other hand, small businesses usually carry a certain local weight, especially if they are a part of the offline business niche. Moreover, a successful local company can boost the economic growth of an entire geographical area over the course of time. One of the most effective ways for them to promote themselves is to add both their logos and local emblems to their freebies. For instance, printing the coat of arms of your hometown on your giveaway fabric bags would yield a threefold benefit. Firstly, you would promote your business. Secondly, your hometown would get free promotion. Finally, ecological conditions would be met, too.
The bottom line is that useful and classy promotional products will never become extinct species. So, make a reasonable budget for those items and avoid wasting money on clutter-inducing gimmick, but rather go for handy and valuable giveaways.