The world of business is such today that just offering the best possible services or products in a certain industry is not enough. It is important to also promote your business and make sure people know about it. This is the only way in which you can compete with the bigger players, as well as your own local competition.
When we are talking small businesses, the good news is that today it is much easier to do affordable marketing that will not cost you an arm and a leg but which will still allow you to spread the word of your brand and your business. We will be giving you a few such ideas here.
Approaching local media
Using local media is not a very new and revolutionary way to promote your small business and it can be quite pricy in certain cases, for instance if you want to run an ad on local TV stations. What we are suggesting is totally different. When you hear about a piece of news that has something to do with your industry, you should approach local media and give them your expert opinion. Do not even ask them to quote you at first.
After some time, they will come to rely on your comment and your expert insight and the quotes will soon follow. Soon enough, you will become the go-to person and the news of your business will spread far and wide. You will have become an expert. Of course, this particular marketing technique might take some time, but it is free and can lead to some great exposure for your business.
Using local artists for guerrilla marketing
Every neighborhood is filled with artists who are yet to break through and who are willing to take on jobs that would test their skills and their talents. They are your perfect source for affordable guerrilla marketing and if you play your cards right, you will have great innovative advertisements for your business without incurring the costs of hiring someone established.
It can be a bit hit-or-miss with this type of marketing because you can never be certain what such artists will do for you, but on the other hand, you might just as easily discover a talent that will do incredible things for your company. Have them design your business cards, posters that you will hang around the neighborhood or even a huge mural that will let people know about your business. There are innumerable other guerrilla marketing ideas that you should check out.
You can also roll the dice and hire a local web designer who still charges little for their services, in the hope that they will do a great job. You would be surprised as to how many freelance web designers there are around you and if you are lucky, you might just find the next big name in web design before they become that big name.
Using Social Media
Social media is the new best friend of every small business owner due to the huge number of potential customers who are spending a ton of their time on various social networks. Your small business simply has to have a Facebook, Twitter and Google+ profile, for a number of varied reasons, from the ability to spread news about your business to getting traffic from Google and making your business appear when people search for things from your industry.
You can also make instructional videos and post them on YouTube. It is important that you create great content for the purposes of promoting your small business and the best thing is that this does not have to cost you a thing, except your time.
Organizing local events
People love getting together and spending some quality free time in the company of their loved ones and their neighbors. As a small business, you can always make sure this happens by organizing various event that will invite people from your local community to interact and to learn more about your business.
You do not have to do anything lavish in order to do this. You can, for instance, organize a scavenger hunt for the local kids at the local park. Or you can organize a movie night in your office, inviting a few dozen people for a projection and some drinks. The options are endless.
Talk to professionals
Many established marketing agencies offer special packages to small businesses that do not have thousands to spend on their marketing campaigns. These exciting small business marketing packages can include anything from a consultation with marketing experts to training of your in-house marketing people and market research.
For a relatively small price, you will learn a ton about small business marketing from the established professionals who know what they are talking about. It is important that you shop around and find those who specialize in this and who are not charging too much.