In 2015 alone, worldwide B2C e-commerce sales have hit nearly 1 trillion US Dollars, with a predicted growth of up to 1.5 trillion in 2018. With such predictions, it is no wonder that more and more people are turning to e-commerce business solutions. Starting up an ecommerce business is no small task and there are many steps you must undertake prior to starting your ecommerce website.
All the bureaucratic matter regarding your business registration, name choosing, business structure organization, etc. is followed by the
most important part of creating and launching your website. That website will be the bread and butter of your business and it is of prime importance to give 100%. For this article we singled out some of the most important aspects of an e-commerce website and how to implement them for greater success in your endeavour.
UX or User Experience is, and should be, on the top of every list that outlines e-commerce website solutions. Ease of navigation, clearly visible categories, accessible filters for searching the store, and eye appealing content are a must! Every aspect of your website should be subservient to your customers.
Being that your website is commercial (electronic commerce), you will have popups and banners announcing discounts and different sale campaigns. Nevertheless, try to make them show as little as possible in the start and make them less tacky. Many people are allergic to ads, even if they are about the products which are on the site they are visiting, so you should find some middle ground between those users and the users that don’t care about such things too much.
In 2015, 51.7% of internet users accessed internet via mobile phone. The trend is only going to grow and it is expected to reach more than 60% by 2018 . In such world mobile friendly websites are no longer optional, they are obligatory. Even Google, world’s no.1 search engine, is taking steps to ensure that mobile users see only websites that are accommodated for small screens. With its algorithm update in April 2015. – nicknamed Mobilegedon – Google altered the way search results are displayed for mobile users and is since favoring mobile friendly websites to those which are not.
The best way of creating a mobile friendly website is by doing so from scratch. If by any chance you end up with a new site, or you already have one that is not mobile friendly, converting it into one that is can be lengthy and expensive process.
Depending on the size and the complexity of your website there are several solutions which might work for it. Starting with a completely custom ones, written in html/css/java/php, to those that are more easily manageable via any of the content management systems. There are a number of CMSs out there, but WordPress, Joomla! and Drupal have imposed themselves as the most valuable solutions.
First of, they come with the abundance of predefined themes/skins, plugins (or extensions/modules), and widgets. Second, they provide you with a mobile friendly website to start with. Third, the one that applies only to WordPress and Joomla!, managing the content and items of your store is doable even if you aren’t a tech-wiz. Also, if your e-commerce store is small and specialized, WordPress has some great ready-made e-commerce plugins and systems, that are easily manageable by a single person.
Enabling your customers versatility in payment options is just one more item on the list of many important things for a good e-commerce website. Though PayPal has established itself as an uncrowned king of payment gateways, there are still more than several excellent alternative payments services out there. What is most important is taking care of the security details of the payment processes, so that your customers feel safe and protected, as they are sharing some of their most sensitive data on your website.
Getting your business out in the open might be the most difficult thing to do of all the mentioned ones in this article. If we go back to the numbers stated at the beginning, we can see that the e-commerce market, though growing, is not small and to gain notoriety you will need to fight. Your marketing should be aggressive and you should start executing your strategy even prior to the launch of your service. Everything from PPC ads, content marketing, SEO, promotions, coupons, email marketing all the way to visual ads, both online and offline (if your business is local) should be a part of your marketing arsenal.
In the end, it is evident that starting an B2C based e-commerce business is quite a feat. To be honest, there is probably not a living person that can properly undertake all of these things on its own. So establishing even a small, but highly professional team, will ensure that everything goes as smoothly as possible. Some of the people needed on the project can even be hired per project, as you implement some solutions only once, their maintenance is close to none and can be outsourced.